Christian Web Design Case Study

A case study of the website re-design of Eternal Awakenings- A Texas based Christian Drug Rehab Center.

The Client Situation

Eternal Awakenings had been running a website to promote their Christian Recovery for a couple of years.

Through heavy use of pay-per-click services, they were getting visitors to their site, many of which became clients. However, their website design was not visually appealing and their site was anything but user friendly and they knew they weren't making the impact they should.

Knowing the value of the web, they could not help wondering what the impact would be if they had a beautifully designed site that was user friendly and came up in the natural search engine results.

The Request

Design

A visually appealing web design that is eye catching and presents a feeling of serenity and peace.

Copy

To make sure that their copy effectively presented their message to their audience and was effective for the search engines.

Usability

A solution for the sites poor navigational structure.

Website Promotion

Implementation of an effective website promotion plan utilizing full search engine optimization.

Custom Solutions

Design

The feeling of serenity and peace was accomplished with our carefully chosen color palette along with the use of their beautiful photographs.

To add the desired eye-catching appeal without taking away from the warmth of the site, we included just a tad of flash design...again using their own photograph.

See this website before and after website re-design!

Copy

Our carefully crafted copywriting and copy editing ensures that this site gracefully sends the message they intend in a flowing, easy to read format.

As search engine optimization was a requirement, the copy is also reflective of seo copywriting.

Usability

We took care of problems with poor navigation by designing a static (but editable) side menu and a site map. We also made use of a "bread crumb trail" where necessary.

Website Promotion

We also provided full seo services for Eternal Awakenings. This means that we optimized and promoted this website so it would come up really well on the search engines like Google, Yahoo and MSN - without the client having to pay for excessive "sponsored ads".

Outcome

The website turned out beautifully, the copy flows and their message is easy to understand, and the site is easy to navigate.

Our clients? They couldn't be happier - their initial response to the web design, copy and everything else was very touching. Read the Christian web design testimonial.

Since the design went live they have enjoyed many compliments on their website - and more importantly - they have enjoyed a very large increase in conversions (they actually had to expand to accommodate their new-found clientel)!

If you think our web design services can help your business, go ahead and give us a call! 205.965.7282